Author: AyDigital

Novi trendovi: Što očekivati od web dizajna u 2018.?

Današnji online mediji pršte različitim dizajnom i vizualima. Sve više brandova, izdavača i osoba pokušava doprijeti do iste publike na istom tržištu, te je postao pravi izazov istaknuti se više od konkurencije, biti bolji i prodati svoje proizvode.

S obzirom na to da se dizajnerski i grafički trendovi neprestano mijenjaju, dizajneri moraju stalno pratiti trendove i napredovati u smislu inovativnosti i kreativnosti. To znači da sve što rade mora ostaviti „wow efekt“ na posjetitelje – ne samo da web stranica mora raditi besprijekorno, ona mora i izgledati nevjerojatno

Donosimo vam nekoliko savjeta što sve možete promijeniti u dizajnu web stranice u 2018. godini kako biste ostvarili najbolje rezultate:

Tipografija

Tipografija je nezaobilazan element u izradi vizualnog identiteta branda. Odabir pravog stila, veličine i boje fonta, kao i mnogi drugi detalji mogu učiniti znatnu razliku u izgledu vašeg dizajna.

U 2018. godini tipografija dobiva dvije uloge – tekstualnu i slikovnu. Možemo očekivati više serifnih fontova u kolaboraciji sa sans-serifnim fontovima, velikim i otisnutim fontovima koji prate ogromne naslove, uz obilje kreativnosti. U skladu s time, vidjet ćemo više kreativnih, izrezanih i kaotičnih tipografija, kao i tipografiju koja poprima elemente iz stvarnog života ili negativnog prostora.

Iako jedinstveni i stilizirani fontovi izgledaju lijepo, treba imati na umu da font treba biti dovoljno jednostavan kako bi ga posjetitelji mogli jednostavno pročitati. Primjerice, kreativna i kaotična tipografija može izgledati odlično na naslovima, no ako se previše koristi unutar paragrafa u kojima je nužna čitljivost, posjetitelji neće dobiti potrebne informacije što će rezultirati njihovim odlaskom s web stranice.

Upotreba boja i gradijenata

Uz tipografiju, boja ima važnu ulogu u kreiranju vizualnog identiteta branda. Boje mogu privući ili odbiti posjetitelje, nužne su za razumijevanje konteksta i utječu na način na koji se osjećamo, ponašamo i razmišljamo.

Ponekad može biti teško odabrati prave boje, no ono što će olakšati posao dizajnerima je saznanje da će 2018. godina biti prepuna jarkih i svijetlih boja. Crno i bijelo i dalje ostaje u modi, ali češće će se upotrebljavati boje iz široke palete pastelnih i jarkih boja ili čak gradijenata koji su neopravdano zanemarivani prijašnjih godina.

Pri odabiru boja za web stranicu, ne zaboravite da prezasićenost svijetlih i jarkih boja nije najbolje rješenje jer ćete dobiti neželjen efekt i pomalo „spržiti“ vaše oči. Pristojnom kombinacijom boja istaknut ćete svoj sadržaj među konkurencijom i privući više posjetitelja.

Prilagođeni crteži i ilustracije

Sve veća dostupnost vektora i ilustracija na stock stranicama potaknula je brandove na potragu za posebnim dizajnom, ali ih u 2018. godini neće kupovati online već će od dizajnera tražiti izradu prilagođenih crteža i ilustracija koje odgovaraju njihovim potrebama i željama.

Jedinstvene i unikatne ilustracije pridaju personalizaciji branda i čine ga teže zaboravljivima. Prema tome, standardna rješenja zamijenit će autentične i ručno crtane ilustracije, ilustracije koje kao da su izrezane iz papira i fotografije u kombinaciji s digitalnim crtežima.

Animacije

Vrijeme je da statičnost web stranica ostavite u prošlosti i poželite toplu dobrodošlicu interaktivnim stranicama. Budući da animacije privlače više pozornosti i potiču posjetitelje na traženje i čitanje sadržaja na web stranici, u 2018. ćemo ih svakako više viđati. Osim animiranih logotipa, vidjet ćemo animirane pozadine i menije, što znači da će se više koristiti tehnike pomicanja paralakse, efekata nastalih preusmjeravanjem miša i animacija različitih elemenata i sekcija.

Također, možemo očekivati porast u upotrebi GIF-ova i cinemagrapha koji izgledaju privlačnije nego statične fotografije bez ponavljajućih videa na cijeloj ili jednom dijelu fotografije.

Detalji i zaigrane animacije mogu podići dizajn web stranice na viši nivo, no, pripazite da se ne zaigrate previše budući da prečesta upotreba animacija može znatno usporiti učitavanje web stranice.

Fotografija i video

Kad već govorimo o animacijama i povratku cinemagrapha, na mnogim stranicama češće ćemo vidjeti autentične fotografije i video. Stock fotografije mogu biti korisne, no s obzirom na njihovu čestu upotrebu, mogu odbiti potencijalne klijente budući da su već naučili da se radi o namještenim i nerealnim situacijama. Umjesto namještenih fotografija, probajte pronaći fotografije koje pričaju priču, predstavljaju emocije i izgledaju prirodno kada imitiraju stvarne životne situacije.

Video više neće biti česta pojava samo na početnim web stranicama. S obzirom na to da video privlači više pozornosti, budi više interesa i pruža više informacija u manje vremena, u 2018. godini ćemo video vidjeti na različitim područjima web stranice što će njenom cjelokupnom izgledu dodati personaliziranu notu i učiniti stranicu interaktivnom.

Sad kada ste pročitali koje sve trendove možete očekivati u dizajnu u 2018. godini, možete li nam reći koji vam se od ovih trendova uopće ne sviđaju i koje ćete pratiti? 🙂

New trends: What to expect from web design in 2018?

Nowadays online media are overloaded with various designs and visuals. With more brands, publishers, and people trying to go after the same audience on the same market, it can be a real challenge to be better than your competition and sell your products.

As design and graphic trends are constantly changing, designers have to push themselves so they can be more innovative and creative. That means that everything they do has to leave a „wow effect“ on visitors of their website – not only does the website have to work brilliant, it has to look astonishing.

Here’s what you can change in 2018 in the design of your website to get the most of it:

Typography

Typography is the unavoidable element in building your brand identity. Choosing the right style, font size, color scheme and other can make a huge difference in the looks of your design.

In 2018 typography will be used both as a text and as an image. What we can expect from it is more serif fonts mixed up with sans-serif fonts, large and bold fonts featuring huge headlines, but also lots of creativity. According to that, we will see more creative, cropped and chaotic typography, as well as typography with real-life elements or negative space.

Even if unique and stylish fonts look nice, designers should keep in mind that their font style should be simple enough so visitors can read it easily. For example, creative or chaotic typography can be used for headlines, but if it’s overused in the paragraphs where readability is necessary, visitors won’t be able to get the information they wanted and they will leave your website.

Use of colors and gradients

Along with typography, color has an important role in building your brand’s visual identity. Colors can attract or refuse your visitors, as they are essential for understanding the context and have an impact on how we feel, think and behave.

It can be challenging to choose the right colors, but what could make any designers job easier, is a knowledge that 2018 will be full of vivid and bright colors. Black and white will still be fashionable, but we will see more colors from the wide range of pastel, vibrant or even gradient/transition colors which were neglected in recent years.

When creating your perfect color mix for your website, don’t forget that oversaturating bright and bold colors might not always be a good idea as you will get an opposite effect and slightly „burn“ your eyes. With a decent mix of colors, you will stand out your content among the others and attract more visitors.

Custom artwork and illustrations

With more stock vectors and illustrations available, more business can have special designs, but in 2018 they won’t search for them online, they will want custom artwork and illustrations that suits their needings and desires.

Unique and custom illustrations will add to personalization of the brand and will make it harder to forget. According to that, standardized solutions will be replaced by authentic hand-drawn illustrations, papercut illustrations, and photographs combined with digital drawings.

 Animations

It’s time to leave static websites in the past and give a warm welcome to interactive sites. As animations drag more attention and encourage visitors to search and read more content on your website, in 2018 we can expect more of it. We will see more animated logos, backgrounds, and menus, which means there will be more parallax scrolling, mouseover effects and animations of various elements or sections.

Also, we can expect more GIF animations and cinemagraphs which will look more appealing than regular images without video loops on one section of the image.

With more details and playful animations on your website, you can take your design to the next level and make it more interesting. But don’t get too playful with it, as overuse of animations can lead to a site that will take a millions of years to load.

Photography and video

Speaking of animations and return of the cinemagraph, authentic photography and videos will be seen on many websites. Polished stock photos can be helpful in many situations, but as many people used them, they can be a bit of a turn-off for people as they learned they are fake. Instead of furnished photos, try looking for photography that will tell a story, represent an emotion and look natural as in real-life and not on a made up scene.

In 2018 we won’t see videos only on the main pages. As they drag more attention, wake up more interest and give more information in lesser time, we will see videos in multiple areas of the websites which will make sites look more personalized and interactive.

Now that you’ve read what trends can you expect in 2018, can you tell us which of this trends you don’t like and which will you follow? 🙂

Pokrenite svoje društvene mreže danas!

Sjećate li se vremena kada su društvene mreže bile samo platforme za zabavu i povezivanje s prijateljima, obitelji i rodbinom koja živi na velikim udaljenostima? Mnogo toga se promijenilo od tada i društvene mreže su ubrzo postale ključan dio marketinških strategija svake kompanije.

Mogućnost dijeljenja različitih vrsta informacija u stvarnom vremenu promijenila je način na koji ljudi razmišljaju i na koji se ponašaju. Mnogi čim otvore oči ujutro prvo uzmu mobilni telefon u ruke i prođu kroz news feed, a tek nakon toga nastave sa svojom dnevnom rutinom.

Tako su društvene mreže postepeno postale nezaobilazan kanal za promociju različitih brandova, influencera i ostalih, u želji da izgrade i/ili održe svoje javne ličnosti i ostvare više rezultata od onoga što rade – prodaju više proizvoda, ostvare publicitet i postanu prepoznatljivi. Lajkovi, komentari, klikovi i dijeljenja, postali su krucijalni za opstanak na tržištu, dobivanje najboljih rezultata i stvaranje vidljivosti.

Kompanije koje su u svoje marketinške strategije uključile društvene mreže, vidjele su odlične rezultate u svojim kampanjama. Upravo iz tog razloga donosimo vam nekoliko načina kako unaprijediti svoje poslovanje putem društvenih mreža.

Ne dopustite da vam konkurencija ukrade klijente

Svi su prisutni na društvenim mrežama. Čak su i vlasnici pasa i mačaka otvorili Instagram račune svojim ljubimcima. Stoga nemojte misliti da vam društvene mreže ne trebaju. Ako želite opstati na tržištu i vi biste trebali otvoriti svoje račune jer ih vaša konkurencija već mjesecima ima.

Ako vaša konkurencija ipak nema svoj račun na društvenim mrežama, to ne znači da biste ih vi trebali zanemariti. Tržište je otvoreno i potencijalni klijenti vas čekaju, stoga ih probajte pokrenuti što je prije moguće.

Povećajte svijest o svojem brandu

Ako želite da vas javnost prepoznaje, onda je imperativ izgraditi svoju offline i online prisutnost upotrebom različitih platformi. TV i radio mogu biti odlični za neke dijelove vaše marketinške strategije, ali vam društvene mreže pružaju više mogućnosti u vidu povećanja vidljivosti, prepoznatljivosti i pristupa klijentima.

Mnogi već neko vrijeme imaju otvorene račune na nekoj od društvenih mreža, neki već poznaju vaš brand, a neki (još) nisu stvorili svijest o njemu. Izgradnjom snažne ličnosti na svojoj društvenim mrežama možete privući nove klijente koji mogu slučajno nabasati na vaš sadržaj na news feedu, a neki mogu postati zainteresirani za vaš brand nakon što vide kako komunicirate s postojećim kupcima.

Izgradnja i održavanje odnosa

Društvene mreže su komunikacijski kanal i ako želite ostvariti najbolje rezultate, morat ćete svoju publiku učiniti zadovoljnom. Svaka interakcija s klijentima je osobno iskustvo – daje vam mogućnost da ojačate vaš odnos i pokažete da vam je stalo što vaši klijenti misle i govore o vašim proizvodima i vama.

Osim toga, puno je lakše komunicirati s klijentima putem društvenih mreža budući da gotovo instantno dobivaju informacije o vašim proizvodima – neovisno o tome gdje se nalaze. Više ne moraju posjetiti vaš dućan, poslati e-mail ili vas nazvati kako bi dobili informacije koje ih zanimaju već će sve što traže pronaći na svom news feedu, putem kojeg vam na vašoj objavi mogu odmah dati svoju povratnu informaciju. Primjerice, ako su nezadovoljni s vašim proizvodima, možete im se javno ispričati i ponuditi određeno rješenje, a ako vas pohvale, možete im se zahvaliti i ponuditi nešto novo iz asortimana. Na taj način ćete imati stvari pod kontrolom i steći uvid koji dio u poslovanju morate promijeniti i gdje još trebate napredovati.

Mogućnost ciljanog dolaska do publike

Publika vas prepoznaje u vašem gradu, imate stalne kupce i vaše poslovanje dobro napreduje. No, znate li da oglašavanjem na društvenim mrežama možete ostvariti više rezultata (i prodati više)?

Kako biste došli do toga, za početak upoznajte svoju publiku. Pronađite njihove potrebe i želje jer ciljanim oglašavanjem možete odrediti kojoj publici želite prikazati svoj oglas, određujući ga prema interesima, dobi, spolu, lokaciji i mnogim drugim pojedinostima. Tako stječete više kontrole oko sadržaja koji želite oglašavati.

Također, pronađite koje metode najbolje funkcioniraju za vaše poslovanje ovisno o proizvodima koje prodajete. U trenutku kada ne budete zadovoljni rezultatima, nemojte se bojati isprobati nešto novo i ne zaboravite na optimizaciju kampanja kako biste dobili najbolje rezultate. Zapamtite – ako vam oglašavanje pomaže u prodaji proizvoda, pronalaženju novih klijenata ili povezivanju s postojećim, znači da ste ipak na pravom putu.

Ostvarite više prometa

Tko god je uložio određenu svotu novca u svoje poslovanje, želi da mu se u nekom trenutku poslovanja ipak vrati i isplati uložen trud. Na društvenim mrežama možete povećati svijest o svojim proizvodima i klijentima približiti proizvode koji se baš i ne prodaju dobro. Primjerice, možete ponuditi popuste na različite proizvode koji potom mogu probuditi interes u kupcima, povećati promet i rezultirati s više konverzija.

Privucite više posjetitelja na svoju web stranicu

Ako imate web stranicu i/ili web shop, društvene mreže možete iskoristiti kao alat koji će vam pomoći preusmjeriti više klijenata na vašu stranicu. Klijente možete usmjeriti na posjet vašoj web stranici tako da na društvene mreže postavite linkove na vaš blog i ostale dijelove web stranice koje želite promovirati, a možete ih i potaknuti da posjete vaš web shop koristeći opcije Call-To-Action Buttona kao što je Shop Now.

Na taj način ćete privući više ljudi na vašu web stranicu, u nadi da će istraživati i čitati vaš sadržaj, te se angažirati oko vašeg poslovanja i ponuda.

Naša preporuka je da ne čekate predugo na pokretanje svojih kanala na društvenim mrežama jer što duže čekate, veća je mogućnost da ćete izgubiti više potencijalnih klijenata. Ako ste zainteresirani za izgradnju vaše online prisutnosti na društvenim mrežama, ali ni sami ne znate gdje početi, slobodno nam se javite. Rado ćemo vam pomoći s time i odgovoriti na sve vaše nedoumice i pitanja.

Build your social media presence right now!

Do you remember the times when most of the social media were just platforms for fun and connecting with your friends, family, and relatives living in the long distance? A lot has changed since then and social media soon became a vital part of any businesses marketing strategy.

The ability to share numerous kind of information in real-time has transformed the way people think and behave. When most of the people wake up, the first thing they do when they open their eyes, they scroll through their news feed and then continue with their daily routine.

This way social media become the unavoidable channel for promoting various brands, influencers, and other people, trying to build and/or sustain their public persona and get more results from what they are doing – sell more products, get more publicity and become recognizible. Likes, comments, clicks, and shares become crucial for sustaining on the market and getting the best results and creating visibility.

People who engaged social media in their marketing strategy have seen great results with their campaigns, so we decided to bring you some of the ways to improve your business through social media.

Don’t let your competition steal your customers

Everybody is on social media. Even dog and cat owners opened their Instagram accounts for their pets. So don’t think social media is something that you don’t need. If you want to sustain on the market, you should do it too, because your competition has already opened their accounts months ago.

If your competition is still not involved on social media, that doesn’t mean that you don’t have to be. The field is open, so get started as soon as you can.

Increase your brand awareness

If you want to be recognized, it’s an imperative to build your offline and online presence using various platforms. TV and radio can be good for some parts of your marketing strategy, but with social media networks, you will get more opportunity to increase your visibility, access new and existing customers and become recognizable.

More and more people tend to have an account on some of the social media platforms, some of them will be familiar with your brand, and some are (still) not. Creating a strong persona on your social media could attract new customers after stumbling upon some of your content in their news feed and some customers could get more interested in your brand after they’ve seen how you communicate with your customers.

Build and strengthen relationships

Social media is a communication channel and if you want to get the best results, you will have to make your audiences satisfied. Every interaction with your customers is a personal experience – an opportunity to strengthen your relationship and demonstrate that you care about what your customers think and say about your products and business.

Besides that, it is easier to communicate with your customers through social media as they will get information about your products no matter where they are. They don’t have to visit your shop, send you an e-mail or call you to get information about something, they will see it on their news feed and they can immediately give you feedback about it. For example, if they are unsatisfied with your products, you can publicly apologize to them and offer them some solution, and if they appreciate you, you can thank them and offer them to try something new from your assortment. This way you will have things under control and know which parts of your businesses you have to change or improve.

Opportunity to target your audience

You are well known in your city, you have permanent buyers and your business is going well. But did you know that with advertising on social media you could get more (and sell more)?

First thing you will have to do is to get to know your audience. Find out what their needs and desires are. With detailed targeting, you can choose which people you want to reach by their interests, age, gender, location and many more. This way you have more control over things you want to promote.

Also, find out which things work the best for your business depending on the products you sell. Don’t be scared to try something new and don’t forget to optimize your campaigns to get the best results. Remember – if it helps you to sell more products, to find a new audience or connect with the existing one, it means that you’re doing things right.

Drive more traffic

Everybody wants to see their money coming up after they invested so much in their businesses. On social media, you could build awareness of your products and introduce people with some of the products that don’t sell that well. For example, you could give discounts on various products that could wake more interest in people, build traffic and lead to more conversions.

Get more people to your website

If you have a website and/or a webshop, then you can use social media as a tool that will help you lead more customers to your site. You can direct your customers to your website by using links to your blog posts and other parts of your website you want to promote or encourage them to visit your webshop by using call-to-action buttons as Shop now.

This way you will lead more people to your website and they will, hopefully, explore, read and engage with your business and your offerings.

Don’t wait too long to start your social media channels because the longer you wait, the more customers you will lose. If you’re interested in building your online presence through social media, but don’t know where to start, feel free to contact us. We will be glad to help you with it.

5 Tips for Building Your Online Presence

Regardless of whether you have been doing business for some time or you are just starting with it, you need to build your online presence to sustain the market. With the strong competition, the spoken word u reccomendations of your customers to potential clients.

Remember that you don’t have to be everywhere online, but it’s good to be somewhere if you want to expand your business. That’s why we bring you 5 tips for building your online presence which could help you to become more visible and get more clients.

1. Create a topnotch website

A website is your first touch with your potential customers so it has to be brilliant. When people search for information they want it now, they don’t want to wait for the page to load too long or search for information like they are searching for gold in the mine.
Your website needs to have clear and concise information about your business, it needs to load fast and be optimized for all sorts of devices. As people tend to surf more from their mobile phones, make sure your website looks good on every device, not just desktop.
Also, don’t forget about correct grammar and spelling as it can be a huge turn off for most of the people.

2. Content can make a difference

Sometimes it’s really hard to be innovative but it’s even worse if you copy the content of your competition. You wouldn’t feel good if someone stole your idea, so don’t do it either. You can search for inspiration all over the Internet, but make sure your content differs. With interesting and creative content, you could get more visits to your website, blog or social media.

3. Think visual

Visual communication can have a big impact on your online presence. With high-quality pictures and visuals, you can roll-up a story about your brand and tell more about what are you selling or offering. Using visual content can help your audience to remember the information you are sending more effectively.
Make sure everything you post online matches your brand. Don’t change your brand colors and visual elements too often. You need to be consistent so people can easily recognize you. Remember Starbucks? When you see a white cup with a green logo on it, you directly know it’s them. Through years they built a strong and recognizable brand by using consistent colors and visual elements in their communication. Let that be your guideline.

4. Money makes the world go round

Some people say that the best things in life aren’t free. We can’t agree with that a 100%, but if you want to be the best in your business, you need to follow the trends and constantly invest in your business.
In some point of your business cycle, you will have to invest some money in advertising on various platforms depending on your type of business. First of all, you need to set your goals and budgets straight, specify your target group and decide what you want to represent and on what platform.

When you specify what you want to get from each campaign and platform, with given results you will see where you could expand your business and get more tangible results. For example, if you want to get more visibility of your brand, you can buy targeted keywords on Google or make brand awareness campaigns on Facebook which will bring you more likes on your page. With more likes, you get more followers (potential clients) who are up to date with your latest information about your business or products which can result in more income to your business.

5. Be patient and wait

Unfortunately, there are no magic wands so you can’t make your business grow in just one day. You need to work on your online presence continuously and keep track of your results. Over time you will find which things are most suitable for you and discover on which campaigns you shouldn’t waste your time or money on.
With good content and design, but also a strong will and consistency, you will make something positive for your online presence – we assure you of that. You just need to be patient without setting unrealistic expectations.

If you need help with building your online presence, feel free to contact us. Our team is always willing to help and will get you the best results.